NovaCard is a leading plastic cards manufacturer in Russia, it manufactures all types of plastic cards: banking and payment, (U)SIM cards and prepaid cards for GSM-operators, discount, loyalty and club cards, transport and ID cards, medical, social and insurance cards.

In 2004 NovaCard became the first Russian company certified by both international payment systems Visa International, MasterCard International and the only Russian company certified for manufacturing American Express cards. At the moment NovaCard manufactures more than 1 million cards per day, its production capacity exceeds 500 million cards annually.